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中文版

 

The Newsclip Media Monitoring Service Company (¨Newsclip, a subsidiary wholly owned by Ketchum) is a professional media monitoring (both in-print and on-line) and measurement service provider that offers effective one-stop solutions to your needs for gauging return on investment in publicity campaigns, market intelligence collection and forming insights into the industry in which you are engaged. We have a team of experienced researchers to perform manual reading of targeted media outlets, ensuring you that our clippings provided intelligently meet your demands of media monitoring.

Over the past three decades, the Hong Kong-headquartered, Newsclip has developed rapidly in the Greater China, where we possess direct offices in Beijing, Shanghai and Guangzhou, and become an industry leader. Our current reading list includes 1,000+ prominent titles from printed and on-line media in the region.

Furthermore, thanks to our membership of Fédération Internationale des Bureauxs d'Extraits de Presse (FIBEP), a professional institute of the media monitoring industry, we enjoy a convenient access to international affiliates, and that allows us to provide you with media monitoring and measurement solutions for not only Greater China markets, but also a wider Asia Pacific region and even internationally virtually.

In addition, we offer value-added translation service to help foreign clients understand how they and their industries are presented in Asia Pacific’s local markets. Apart from translation of media coverage, the editorial team provides support to our measurement service in qualitative and quantitative analyses.

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