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 The Newsclip Media Monitoring
Service Company (¨Newsclip”, a subsidiary wholly owned by Ketchum) is a professional media
monitoring (both in-print and on-line) and measurement service provider
that offers effective one-stop solutions to your needs for gauging return
on investment in publicity campaigns, market intelligence collection and
forming insights into the industry in which you are engaged. We have a team
of experienced researchers to perform manual reading of targeted media
outlets, ensuring you that our clippings provided intelligently meet your
demands of media monitoring.
Over the past three decades, the Hong Kong-headquartered, Newsclip has developed
rapidly in the Greater China, where we possess direct offices in Beijing, Shanghai and Guangzhou, and
become an industry leader. Our current reading list includes 1,000+
prominent titles from printed and on-line media in the region.
Furthermore, thanks to our
membership of Fédération
Internationale des Bureauxs d'Extraits de Presse (FIBEP), a
professional institute of the media monitoring industry, we enjoy a convenient
access to international affiliates, and that allows us to provide you with
media monitoring and measurement solutions for not only Greater China
markets, but also a wider Asia Pacific region and even internationally
virtually.
In addition, we offer
value-added translation service to help foreign clients understand how they
and their industries are presented in Asia Pacific’s local markets. Apart
from translation of media coverage, the editorial team provides support to
our measurement service in qualitative and quantitative analyses.
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